Taurus Packaging, a leading manufacturer of shrink sleeves, offers a bouquet of solutions including shrink sleeves and label packaging solutions. The company recently participated in DTI 2022 (Drink Technology India) at the Bombay Exhibition Centre which was held between 7 and 9 December 2022. This was Taurus’ maiden participation at an Indian exhibition.

HIP Framework

The highlight of the Taurus stand was its key packaging solution Hybrid Intaglio Printing Framework (HIP Framework). HIP Framework was designed and perfected to tackle growing packaging demands in ways that are quick, efficient, and cost-effective. A powerful and robust system, it addresses the concerns of development costs, order quantities, time to market and value additions, through the innovative use of technologies.

Design that communicates with clients

Taurus packaging booth design was meticulously planned and executed. The theme of the booth was to highlight the key issues faced by the clients during the packaging process and give them a customized solution with HIP Framework. “Clients stopped by reading the keywords of their pain point and left the booth by having detailed interaction for at least 10-15 min, giving their details for an immediate call or action post exhibition. Various clients and existing customers have applauded the thoughts behind the execution. They appreciated the steps taken from drawing attention to serving customers’ key pain points,” said Chetan Jain, executive director of Taurus Packaging.