SALT! Supplements, founded by athletes Alfonso Iovine and Kim Connor Streich, will create hydration products that meet the needs of sportspeople seeking effective and appealing solutions. For their latest electrolyte stick sachets, the brand sought packaging that would deliver a premium experience from the opening moment.
To achieve this, print production agency Cousin has appointed packaging design company Burgopak to develop a solution that balances visual impact, practicality, and shipping efficiency. Burgopak’s team selected its proprietary Coupe pack, designed to minimize dead space. It presents the 15 supplement sticks at an angle – they lie staggered for a visually engaging display. The materials and design were optimized for efficient material use and practical strength. The pack’s dimensions were optimized to meet Royal Mail’s large letter requirements, helping to reduce shipping costs and environmental impact.
A key element of the packaging is the use of MetsäBoard Pro FBB Bright, a high-quality paperboard produced by MetsäBoard. This material was chosen for its performance and value, supporting the project’s goals for both product protection and responsible sourcing.
Burgopak’s head of wellness, Alexander Parker, said, “We operate an international supply chain, giving us access to a wide range of materials, from conventional paperboard to specialist stocks. To ensure efficiency, we have a curated list of preferred materials in each region that meet our standards for performance, value and sustainability. In Europe, one of these key materials is MetsäBoard Pro FBB Bright.”
MetsäBoard’s SVP, commercial operations, Erja Hyrsky, said, “We are pleased that MetsäBoard Pro FBB Bright was selected for this project, supporting brands and designers in delivering packaging solutions that meet the highest standards for quality.”
Burgopak’s creative director, Dane Whitehurst, said, “Every detail, from the angled sachet presentation to the optimized dimensions for Royal Mail shipping, balances visual engagement with cost-effective practicality.”
Cousin’s development director, Lee Godwin, said, “We’ve worked with the Burgopak team in the past and knew they would be the perfect partner for this project. It was a seamless collaboration and the packaging wholly reflects the quality of the product inside.”
SALT! Supplements co-founder Alfonso Iovine said, “It was essential that the packaging would be both appealing and functional for sportspeople. The feedback we’re receiving is very positive and we’re excited about supporting as many athletes as possible to reach peak performance.”
