Rowse Honey, part of the Valeo Foods Group, has introduced a redesigned packaging concept for its premium Manuka Honey range. Developed in collaboration with Coveris, the new visual identity features a modern aesthetic and refined shelf presence, supported by technical innovations in label production and materials.

The updated range, available now in both jar and squeezy formats, includes enhanced packaging features designed to reinforce Rowse’s premium Manuka position within the honey category. A combination of textured, uncoated substrates and colored hot foils now defines the visual identity of the product line. Each SKU, including the 500+ MGO variant, is distinguished by a specific foil color, helping customers easily identify product types and supporting brand recognition.

While the core primary packaging remains unchanged, the upgraded label solution is meant to deliver a measurable enhancement in shelf standout and consumer engagement, contribute to a more defined premium tier within Rowse’s product portfolio.

Technical enhancements include a switch from silver paper to uncoated, textured materials for a more natural look and feel, use of dual hot foil applications per label, enhancing visual depth and tactility and sharp print definition and color fidelity delivered through Coveris’ advanced printing capabilities. The inclusion of SourceTag RF technology on back labels improves in-store security integration.

The redesign of Rowse’s Manuka range has been named a finalist in the UK Packaging Awards 2025 for Label of the Year for Rowse Manuka 500+ MGO Monofloral Honey.