Tuesday, February 27, 2024

Puratos hosts first ever Indian edition of flagship patisserie event

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[quote style=’1′ cite=”]Event marked with presence of recognized speakers from Mintel, Euromonitor, ITC-Hotel Division, Auto Bake Productions and Packaging Consultant who have been ex-Unilever India packaging head, among others addressing latest trends, opportunities and challenges in the patisserie sector. Attended by representatives from leading food and retail service industry independent artisans.[/quote]

[dropcaps style=’2′]On 23 August 2017, the whiff of baking made its way from Brussels to Mumbai as Puratos, the leader in the bakery, patisserie and chocolate sector, hosted its signature Patisserie showcase event ‘Indulgence and Beyond’ in Mumbai at ITC Grand Maratha, Andheri. Held as a first of its kind seminar in India, it fetched who’s who of the patisserie and bakery industry under one roof. What followed was pure awesomeness baked to perfection.[/dropcaps]

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Based on three key aspects of baking – Naturalness, Freshness and Taste, ‘Indulgence and Beyond’ was marked with the presence of guests from industries, semi industries, food service players (including HORECA), supermarkets and large artisans. The event helped enhance awareness of Puratos’ global expertise and its unique prowess as one of the world’s most innovative patisserie player.

The delectable day opened with an address from Dhiren Kanwar, managing director, Puratos India, which gave way to a deep dive on ‘Global and Asia Pacific Trends – Cakes Tomorrow’ by Lynn Yeung, marketing director Asia Pacific, Puratos APAC. The seminar also brought key trends under a special spotlight with discussions on ‘Baked Goods in India’ by Dilip Radhakrishna – research analyst, Euromonitor International; ‘Patisserie Packaging – Challenges and Future Opportunities’ by Prabuddha DasGupta – principal lead – Packaging of Thinking Folks; and ‘Differentiate with patisserie in an Industrial way’ by Yusuf Patanwala – director, Autobake Productions.

The indulgence soared higher with some appetizing and pertinent workshops covering themes such as ‘Freshness & Beyond’, ‘Taste & Beyond’, ‘Naturalness & Beyond’ and ‘Patisserie On the Go’.

India ranks fourth in the APAC region in terms of volume growth of baked goods. Among patisserie products, packaged cakes garnered the fastest growth in current value sales to the tune of 17% in India. This is mainly driven by growing preference for eating packaged cakes as snacks, especially among children in India.

Speaking at the event, Kanwar of Puratos Food Ingredients India, said, “Keeping up with Puratos legacy, Puratos India too is committed to offer solutions across the entire bakery value chain from developing new innovative product solutions, production, packaging to channelizing those insights back in the product development phase. We are strengthening our foothold as a reliable partner for large players as well as specialized bakers to ensure Indian patisserie and bakery lovers get baked delights that they find irresistible, healthy and full of taste.”

Ranjana Sundaresan, food and drink analyst, Mintel said, “There is high acceptance of patisserie in India given our sweet tooth, but Indian consumers still prefer freshly baked goods over packaged products. However, our hectic lifestyles today will see a growing demand for convenient and innovative solutions. There is significant scope for packaged patisserie to cater to these needs.”

Dasgupta of Thinking Folks said, “Packaging is a celebration of food. From the baker’s oven to the dining table, it is the last thing your bread gets into and the first thing it comes out of. Between the two lies the story of packaging. It adds value to the product journey by preserving its freshness and providing information on its nutritive value through branding on the shops shelf.”

Sharing insights on Indian consumers’ taste preferences, Radhakrishna of Euromonitor, said “Indians like their food; and taste is of primary importance. Sometimes it even supersedes health aspects of the food. Baked goods are no exception to this preference. Despite the fact that health and wellness is a key driving force in eating habits, baked goods continue to grow in India primarily driven by flavors and taste. Apart from that, due to the growth of the organized retail and food service chains in India, consumers over the last few years have been introduced to new baked goods and flavors. Furthermore, the new and empowered millennial consumers with higher disposable income and changing lifestyles are also more careful about hygiene and quality (in terms of freshness, health and taste) of food they consume. These three key parameters are the current and future growth drivers of the baked goods market in India.”

‘Indulgence and Beyond’ in its first ever edition in India, aims to be an extension of the premier showcase event held in Brussels by Puratos. It serves as a 360 degree platform for participants to draw in depth insights and upcoming trends of the global and Indian patisserie industry and to co-create with experts while discovering modern innovations.

[infobox style=’regular’ static=’1′]Established in 2008 in Mumbai, Puratos India manufactures and supplies a wide range of quality and innovative ingredients for bakery, patisserie and chocolate business. It also offers marketing solutions and concepts to suit the needs of customers and encourages excellence through training, demonstrations and exchange of ideas in its innovation centers at Mumbai and New Delhi. The company is a 100% subsidiary of the Puratos international group.

Puratos is a global group with local subsidiaries in 68 countries. Products are manufactured in more than 58 plants spread over 5 continents, and sold in over 100 countries. Worldwide, over 7,225 people assist customers on day to day basis. The operations are managed from the global headquarters in Groot-Bijgaarden, near Brussels in Belgium. With the tagline ‘Reliable partners in innovation’, Puratos helps customers in delivering nutritious, delicious food leveraging new technologies and innovations in ingredients across countries of presence.[/infobox]

The editorial team of The Packman who handle all the press releases with Sunil Jain working as the desk editor.

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