PrimeFiber Global Paper Solutions has announced the appointment of Ashima Daniel as its new head of business development and sales. The company said her leadership will play a key role in driving growth and expanding market reach.

Ashima’s career reflects a blend of ambition, adaptability, and determination. She began as a nurse with Park Hospital and later at Primus Super Specialty Hospital before making a transition into the corporate sector. Over the years, she has enhanced her skills through certifications and training in areas such as executive assistance, sales, and office management.

She entered the packaging industry with a leading fast-food packaging company, where she spent over 2.5 years building strong relationships with colleagues and clients. Her interpersonal skills, effective communication, eagerness to learn, and steady performance earned her recognition during this time.

“At PrimeFiber, Daniel will spearhead our business development and sales function, building on her proven ability to connect with people, foster relationships, and drive growth. Her diverse background and dedication to excellence perfectly align with our vision of being the most trusted partner in sustainable paper packaging solutions,” the company said in its press release.