As we move into a new year, it’s time to ask what kinds of trends, priorities, disruptive innovations and opportunities we can expect 2023 to bring. Tucker Norton – global business leader, DuPont Cyrel Solutions, speaks about the year that has passed by, challenges, trends and opportunities in 2023.
Challenges, trends and opportunities
The global pandemic and associated circumstances have turned the world upside down for some time, but the packaging industry in general has maintained momentum throughout the last few years. Most regions have returned to what’s commonly described as ‘the new normal’ by now, but new challenges came up – a war in Europe, surging energy and raw material costs and tense supply chains. We, at DuPont Cyrel Solutions, have put our focus on ensuring stable and high-quality supply, while continuing to deliver new products and solutions that improve our customers’ position in the market. One trend that has solidified is to achieve a more sustainable packaging production. This will impact every party in the packaging value chain more and more. So we concentrate our efforts on developing higher efficiency and more sustainable products.
India market
India will continue to be one of the growth engines for packaging production. We expect continued increase in packaging volume, but also in the adoption of flexographic printing, given the increased efforts on packaging sustainability. DuPont Cyrel, fortunately, has a very strong and capable local organization, that is able to support customers to grow and perform on a world-class technical level. We support various demo facilities with equipment, consumables and know-how. These are available to our customers for tests and training in India.
