Nestle announced that it will offer reusable containers for Nesquik cocoa powder, Ricore chicory and coffee drink, as well as Chocapic Bio cereals in partnership with the French retailer Carrefour and Loop – a global circular company. This is the latest result of Nestle’s efforts to reduce packaging through the use of alternative packaging delivery systems.
Consumers can access the cocoa, coffee and chicory drink, and cereal products in reusable stainless-steel containers through Carrefour’s e-commerce delivery platform. By the end of the year, the products will be available online and in 10 Carrefour stores in and around Paris.
Once consumed, the empty containers are collected from the consumer’s home or dropped off by the consumer in the stores. The containers are then cleaned, refilled and put back in Loop platform’s circular system.
Experts from Nestle’s Institute of Packaging Sciences tested the new containers to ensure that they keep the product fresh and safe throughout the shelf-life.
With the addition of the three new brands to the Loop platform, Nestle is continuing its efforts to reduce the environmental footprint of its packaging, while contributing to a circular economy. Currently, Nestle’s partnership with Carrefour and Loop in France includes home delivery and deposit system for Vittel and S.Pellegrino natural mineral water in reusable glass bottles. Nestle also recently launched the first cat litter in a durable and refillable container via Loop’s eCommerce platform in the US.
