A well-known name in the field of web offset press manufacturing, Delhi/NCR-based Naph Graphics diversified to the packaging and converting industry by launching its slitter-rewinder – SlitLine 35 – at Packplus Delhi in 2016. The company’s web offset business, which started in 1990, includes exclusively designed web offset presses for printing newspapers and periodicals for medium sized editions.
It is hardly two years since the diversification, but the company’s packaging-converting business has been able to carve a niche for itself in the hyper competitive flexible packaging market. In this intervening period, the company has managed to sell five slitter-rewinders – all in Delhi-NCR – while a few more are in the pipeline, informed Mohit Bansal of Naph Graphics.
Being from a newspaper background where everything is urgent, providing on-time service is in our gene. In fact, providing best after-sales service is our second core competency – next to our competency in engineering state-of-the art machines – Mohit Bansal, Naph Graphics.
SlitLine 35 is controlled and supervised by a highly automated system which maintains tight synchronization between PLC/PPC and drives, providing fast, reliable, and error-free communication. The master control panel consists of a touch screen operator interface located at rewind side. The SlitLine uses touch and control system, braking, and guiding system from E+L; drives, which are again powered by E+L electrical panel and automation, from Siemens. Bansal informed that they currently have one model for the slitter-rewinder; however, there have plans to introduce new models as per market requirements. [To know complete features of SlitLine 35, click here]
Speaking about the reason for diversification, Bansal said, “In any field, you try and look for diversification with time in order to grow and expand your business better. We wanted to diversify in a way that we don’t have to change our engineering background. We diversified to packaging equipment manufacture because in one way or the other, it is a industry related to our engineering background.”
According to Bansal, the company’s web offset business has a very loyal client base. Elaborating on it, he said, “Our customers come back to us with new orders because they trust us. In our packaging business as well, our focus is not to have a very big client base but to have a very loyal client base.”
The crossover to the packaging business has not been easy though. There were numerable challenges, some of which exist even today, which the company had to go through on a daily basis. “We are very new in the market, and we don’t know many people around. We even don’t have a huge database – however, there are still people in the market who are looking for the kind of machines that we are producing,” said Bansal. Currently the company is targeting only the Delhi-NCR market. However, according to Bansal, if they get an order from any other part of the country, the company will like to go ahead with those as well.
At present, Naph Graphics has 10 engineers who looks after installation, service and after-sales support. Highlighting the promptness with which its support team acts, Bansal said, “Being from a newspaper background where everything is urgent, providing on-time service is in our gene. In fact, providing best after-sales service is our second core competency – next to our competency in engineering state-of-the art machines.” Currently, the 10-member engineering team is looking after both web-offset and slitter rewinder customers. However, Naph is building an independent team for the slitter-rewinder customers as well.
–Mahan Hazarika
