Mondi has partnered with Dreco to develop a new powder detergent packaging solution containing post-consumer recycled (PCR) materials, while maintaining the high level of product protection required for moisture-sensitive products.
Packaging for powder detergent must protect the product effectively against moisture and water throughout its lifecycle. Mondi’s re/loop PillowBag demonstrates that high levels of recycled content can be successfully integrated into flexible packaging for demanding FMCG applications, without compromising performance, quality, or consumer convenience.
From 1 January 2030, the EU Packaging and Packaging Waste Regulation (PPWR) sets a target of 35% recycled content from post-consumer plastic waste for this category of plastic packaging. With 50% recycled content, the re/loop PillowBag is well-positioned to support future compliance with this target and significantly reduces the use of virgin plastics. The solution has already been launched in retailers across Germany, positioning Dreco as an early adopter of future-ready packaging, well ahead of regulatory deadlines.
To ensure transparency and traceability across the value chain, Mondi applied a mass balance approach under its ISCC PLUS certification, enabling traceable allocation of PCR materials across its supply chain.
In line with Mondi’s MAP2030 sustainability framework, re/loop PillowBag is designed for recycling and has been assessed according to Mondi’s Path to Circularity Scorecard and the Ceflex D4ACE guidelines. The structure is considered compatible with established polyolefin (PO) mechanical recycling streams, supporting effective end-of-life processing.
Alongside its sustainability credentials, the packaging has been designed with end-consumer convenience in mind. The easy-opening bag supports practical handling and everyday use, while high-quality print designs ensure strong shelf presence.
Milo Drehsen, owner and managing director Dreco, says, “Reducing the environmental impact of our packaging is a key priority for us, but performance is critical for products like powder detergent. Working with Mondi has enabled us to introduce a solution that combines high recycled content with the protection our products require. Launching this packaging across retailers in Germany marks an important step in our sustainability journey.”
Sandor Kardos, managing director Mondi Bekescsaba, says, “This project shows how technical expertise and shared sustainability goals can deliver practical, scalable solutions. Together with Dreco, we have developed a high-PCR packaging solution for a moisture-sensitive application that is designed for recycling, helping our customer move ahead of regulation while meeting today’s market expectations.”
