MM Board & Paper has launched Alaska Bright New, a folding boxboard aimed at packaging converters, produced at MM Kotkamills in Finland.

The new substrate is said to incorporate targeted lightweighting across selected grammages while maintaining the print performance, surface quality, and converting behaviour of the original Alaska Bright. According to the company, the changes are intended to help converters reduce pack weight and improve material efficiency in line with customer sustainability requirements.

Alaska Bright New is described as suitable for a range of applications, including dry food, pharma and healthcare, cosmetics, personal care, and graphical projects. The company states that its smoothness and printability give it coding properties consistent with MM Board & Paper’s virgin fibre range – a characteristic the company says is increasingly relevant given evolving consumer preferences and regulatory requirements such as the EU’s Digital Product Passports.

Michael Strobl, director innovation and technical services at MM Board & Paper, said, “When packaging needs to look sharp, run smoothly, and deliver consistent results day after day, reliability matters, especially in everyday production. Alaska Bright New supports customers in raising their products to new heights with less material, without changing what already works.

“With Alaska Bright New, material efficiency has been improved while all other key characteristics remain unchanged. Appearance, surface quality, print performance, and converting behaviour stay exactly as customers know them – refined, not reinvented.”

The original Alaska Bright will remain available over the coming months to allow customers to transition to the new grade. Datasheets and samples of Alaska Bright New are available on request.