Michelman has strengthened its commitment to the Indian market with the launch of a new website www.michelman.in. The site focuses on the Indian packaging market and highlights its major investment, the Michelman Innovation Center for Coatings (MICC).

Visitors to the site will be introduced to Michelman’s new Packaging Incubator, which is the focal point of the Centre. Strategically designed to facilitate fast and efficient development of sustainable packaging solutions, the incubator was built around a state-of-the-art, dual-station pilot coater laminator that allows manufacturers to test new product concepts without having to stop their own production lines for R&D purposes.

The Packaging Incubator, outfitted with training and conference rooms, is staffed by Michelman’s application and materials experts, who work closely with the entire packaging value chain. Users of the facility also have access to Michelman’s technical, marketing and regulatory experts, to aid in the development and commercialization of new and improved products.

The website also introduces visitors to Michelman’s line of cutting edge and water-based coatings formulated for the Indian flexible packaging market. Various grades are available for heat seal, oxygen barrier, print receptivity, and overprint varnishing applications. Michelman has made it easy to request facility and product information, schedule a tour, and inquire about career opportunities on the new site.