In response to acceleration in the global growth of its printing and packaging business segment, Michelman has added two new associates to help guide its continued success in the digital printing, flexible packaging, paper converting, and corrugated markets.

Pete Petrie joins Michelman as the sales director for printing and packaging, Americas region. He began his career at Avery Dennison and most recently spent 23 years with WS Packaging Group. He led multiple teams that were responsible for the labels for package decoration market segment, strategy development, and relationship management with major brands. This focus on team building, along with his broad industry knowledge, contacts, and commercial skills, will provide a key enabler to continued growth in printing and packaging markets.

Dave Jeffers joins Michelman as territory sales manager for digital printing. He has spent over 17 years with Yupo Corporation America, managing technical service and new business development, in addition to holding a regional sales position. He was most recently a territory sales manager with The Eastman Kodak Company and brings over 30 years of printing experience to Michelman.

According to Rick Michelman, Michelman’s chief technology officer & EVP, Americas, and printing and packaging, “Printing and packaging have been a growth platform for Michelman for the past two decades. We intend to continue to collaborate, develop, and commercialize forward-thinking technologies with our customers and accelerate our ability to deliver innovative solutions. We have identified several key strategic growth opportunities that these two outstanding professionals will help address. We’re privileged and excited to welcome them to the Michelman team.”