Markem-Imaje has supported the Lunelli Group, a symbol of excellence in Italian beverage, in adapting to the stringent EU regulations on wine labeling.

Within the Lunelli Group, the Bisol1542 and Jeio brands stand out, represented by the historic Bisol1542 winery, which boasts a centuries-old legacy that began in 1542 in the hills of Valdobbiadene, recognized as a World Heritage Site by UNESCO.

The cellar, through the Bisol1542 labels, tells the different nuances of the Prosecco Superiore di Valdobbiadene, influenced by the unique encounter between soils, vintages, and vineyards. Jeio, on the other hand, stands out for its cuvées, offering a Prosecco Superiore with a young, unmistakable, and cosmopolitan character.

Under Regulation (EU) 2021/2117, which came into force in December 2023, all EU wine producers and suppliers need to provide the most accurate and up-to-date ingredient and nutritional information at retail, a difficulty given the propensity of wine’s ever-changing composition. Addressing a significant challenge for wine producers, the use of proprietary Markem-Imaje Smartdate X65 thermal transfer overprinting hardware and CoLOS software is said to significantly enhance compliance. Moreover, automation of ingredient and nutritional data management eliminates the need for manual labeling or verification.

Compliance with the ‘EU Wine Regulation,’ as it is commonly known, involves capturing up-to-date ingredient and nutritional data for each batch of wine, and providing scannable QR codes for easy data access. By utilizing the Markem-Imaje CoLOS software alongside the Smartdate X65, which is designed to excel at printing QR codes on paper or plastic labels directly on the production line, producers can generate QR codes dynamically, streamlining the process.

As the CoLOS software integrates fully with Lunelli Group’s ERP, the data to be accessed via its dedicated QR code on the bottle label is automatically uploaded to the production line to be printed there. The software also enables the frequent need for variations imposed by the different label designs, adapting to the specific needs of each brand.

Thanks to the ease of changing the printing color using the Smartdate X65 thermal transfer overprinter, a technology in which Markem-Imaje has over 30 years of experience and remains market leader, each label can be easily customized. When used in association with CoLOS software and an ERP, real-time production monitoring is conducted, reducing waste and energy consumption, which improves operational efficiency and environmental impact.

“Through the innovative Markem-Imaje system, we were able to use all the inventory of labels already in stock, without having to dispose of them and avoiding additional costs for the company, as well as respecting the value of sustainability, which is fundamental to all the brands of the Lunelli Group,” says Leonida Fedrigo, production and maintenance manager at Lunelli Group. “This year, Bisol 1542 celebrates 10 years in the Lunelli Group and tripled its previous awards from the top international critics in 2023.”