Manjushree Technopack, India’s largest rigid plastics packaging company and backed by Advent International, has launched its new initiative ‘Born Again’ to deliver recycled packaging material to the FMCG industry and support brands in their journey of creating a greener world. Born Again is Manjushree’s first step towards building an ecosystem of circular consumption. It is vertically integrated with the plastic waste collection ecosystem, with an objective to reduce the amount of plastic waste going to landfills and to deliver virgin-like quality Post Consumer Recycled (PCR) resin (PP and HDPE) to FMCG customers.
As more and more companies pledge towards reduction of plastic waste and move towards 100% recyclable packaging, it is an opportune time for Manjushree to enable brands with packaging solutions made from recycled plastics. Manjushree already has in-principle arrangement with several global and domestic FMCG brands for their PCR requirements. In the first phase, Manjushree will use PCR resins to produce non-food packaging (personal care, home care, lubricants, paints etc.) and secondary packaging for food products.
The first of the company’s state-of-the-art recycling plants was inaugurated on 15 June 2020 in Bidadi Industrial Area, Bengaluru. Radha Mohan Gupta, regional procurement director (South Asia), Reckitt Benckiser, lit the ceremonial lamp virtually and Ullas Kamath, joint managing director, Jyothy Labs, cut the ribbon at the venue. The plant has a capacity to process more than 6,000 metric tonnes of rigid plastic virgin-like quality PCR resin per annum. The company intends to set up multiple recycling plants across India over the next 2 years with a total capacity of close to 20,000 metric tonnes.
Sanjay Kapote, CEO, Manjushree Technopack said, “Sustainability is an integral part of our business goals. Today, brands are eagerly looking for reliable solution providers who can help them with post-consumer recyclable waste material of their products. We are very keen to support the circular economy and strongly see the potential to become one of the few players in the industry to offer brands end-to-end solution for recycling and Extended Producer Responsibility (EPR). Manjushree’s recycling plant in Bengaluru and our collaboration with Saahas Zero Waste is our first step towards bringing more structure to the highly unorganized collection of plastic waste.”
The demand for post consumer recylables is projected to grow from USD 7.7 billion in 2019 to USD 10.2 billion by 2024. However, the biggest factor hindering production of PCR at scale in India is the unorganized waste collection and segregation mechanism leading to scrap contamination. For the recycling plant in Bengaluru, Manjushree has partnered with a leading social enterprise, Saahas Zero Waste to collect the plastic waste generated across the city. Saahas manages 38 tonnes of waste per day across Bengaluru, Chennai, Hyderabad, Mumbai and Goa.
