Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value biobased products derived from pine wood pulping co-products, has announced the launch of its new CirKular+ product line, which enables a holistic approach to the plastic product life cycle and the circular economy. CirKular+ products enable a holistic approach to the plastic product life cycle and the circular economy.

“As a reliable supplier to the plastics industry, Kraton is committed to delivering sustainable innovations that address market needs,” said Bob Hall, senior director, global marketing, Kraton. “Our CirKular+ additive products enable us to meet increasing consumer demand, performance requirements and emerging regulations for circular plastics solutions – from end product design recyclability to cost efficiency. They will allow us to support the plastic value chain’s mission to reduce virgin plastic use while increasing product recyclability and post-consumer resin (PCR) content.”

CirKular+ products offer versatile multi-resin compatibilization and performance enhancement in a wide range of applications. They include PCR and industrial plastic recycling streams, bioplastics and flexible product design using a combination of virgin and recycled plastic materials.

CirKular+ fully reprocessable additives are a cost-efficient solution that allows for reuse of recycled plastic through upcycling of PCR and industrial waste streams, including typically non-compatible materials and difficult-to-recycle engineering polymers. PCR polyolefin modification with CirKular+ additives results in enhanced mechanical properties and design recyclability, enabling a mono-material approach to substitute a combination of polyolefins used with other less recyclable resins.