Sunday, July 12, 2026
SustainabilityKraton launches CirKular+ product line for plastics upcycling and...

Kraton launches CirKular+ product line for plastics upcycling and circular solutions

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Kraton launches CirKular+ product line for plastics upcycling and circular solutions

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Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value biobased products derived from pine wood pulping co-products, has announced the launch of its new CirKular+ product line, which enables a holistic approach to the plastic product life cycle and the circular economy. CirKular+ products enable a holistic approach to the plastic product life cycle and the circular economy.

“As a reliable supplier to the plastics industry, Kraton is committed to delivering sustainable innovations that address market needs,” said Bob Hall, senior director, global marketing, Kraton. “Our CirKular+ additive products enable us to meet increasing consumer demand, performance requirements and emerging regulations for circular plastics solutions – from end product design recyclability to cost efficiency. They will allow us to support the plastic value chain’s mission to reduce virgin plastic use while increasing product recyclability and post-consumer resin (PCR) content.”

CirKular+ products offer versatile multi-resin compatibilization and performance enhancement in a wide range of applications. They include PCR and industrial plastic recycling streams, bioplastics and flexible product design using a combination of virgin and recycled plastic materials.

CirKular+ fully reprocessable additives are a cost-efficient solution that allows for reuse of recycled plastic through upcycling of PCR and industrial waste streams, including typically non-compatible materials and difficult-to-recycle engineering polymers. PCR polyolefin modification with CirKular+ additives results in enhanced mechanical properties and design recyclability, enabling a mono-material approach to substitute a combination of polyolefins used with other less recyclable resins.

NewsDesk
NewsDesk
The editorial team of The Packman who handle all the press releases with Sunil Jain working as the desk editor.

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