Promoting Konica Minolta’s 150-year legacy, Konica Minolta India recently flagged off its first mobile roadshow platform titled ‘Print Xpress – Innovations in Print’ in the presence of Katsuhisa Asari, managing director; Kuldeep Malhotra, deputy managing director and senior leadership members of the company.
The one-of-a-kind roadshow showcased Konica Minolta’s production printer AccurioPrint C4065 High Chroma Engine – AccurioPress C73hc and finished Print Application Zone to educate customers for new business opportunities in the digital print business.
The core objective to launch this innovative platform is to connect with new customers and showcase new business possibilities to the existing players and also to new entrants in the digital production printing space.
As part of the Print Xpress, four coaches carrying the digital presses set out to travel in all four directions while demonstrating their usage to potential and existing customers. The roadshow started from Greater Noida and is aimed to cover the T2, T3 and T4 towns like Meerut, Gorakhpur, Samastipur, Tezpur, Ranipet, Karwar, and Kavali among others, focusing on customers and unfrequented locations.
At the ribbon-cutting ceremony, Katsuhisa Asari, managing director of Konica Minolta Business Solutions India, said, “We are excited to launch Print Xpress, our latest initiative to expand our reach and introduce our advanced printing technologies to the customers. We look forward to meeting new customers during this nationwide show. We are proud to pioneer innovative solutions and services in India’s printing, imaging, and document management industries. We are committed to helping our customers to achieve more efficient, cost-effective, and sustainable workflows. We will continue to strive for excellence in everything we do.”
“Print Xpress is the first initiative in the digital production printing domain wherein modified coaches are used to exhibit our solutions to a wide array of potential customers, including jobbers, photo lab owners, print businesses, and creative agencies, residing in different cities and towns. As an industry leader, we hold more than 50% market share and offer the most comprehensive product portfolio from pre-press to post-press.
“‘A leader is one who knows the way, goes the way and shows the way’ – Print Xpress is the perfect example to showcase our commitment towards reaching and educating new potential customers and existing businesses to start and grow. In the last 12 years, we as a leading brand grew multi-fold,” said, Kuldeep Malhotra, deputy managing director, sales and OP marketing division, Konica Minolta Business Solutions India.
