Konica Minolta, global leader in imaging and printing technology, celebrated the successful culmination of its brand partnership with the blockbuster Singham Again. Since its theatrical debut recently, the alliance has masterfully showcased how cutting-edge technology and blockbuster entertainment can create marketing magic.
Supercharging the campaign’s ‘We Power Your Growth’ stance, this partnership between Rohit Shetty’s beloved franchise and Konica Minolta’s 150-year legacy amplifies the brand’s innovative spirit through the film’s high-octane narrative of determination and excellence. The pre-release campaign ignited nationwide anticipation for the beloved franchise through a series of groundbreaking initiatives that captured imaginations and dominated social conversations.
The digital sphere exploded with the sensation of #IndiaPrintsOnKonicaMinolta, a social media phenomenon that took the internet by storm. Pushing technological boundaries further, immersing audiences in next-generation printing technology. The digital momentum accelerated with the launch of the scavenger hunt featuring the Singham Universe’s iconic backdrops, while a strategic countdown campaign kept audiences at the edge of their seats until the film’s release.
Katsuhisa Asari, managing director of Konica Minolta Business Solutions India, said, “Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with Singham Again, we have demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”
Mohit Kaval, head of marketing communications & brand management, said, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”
The CEO of Reliance Entertainment Studios, Sameer Chopra, said, “The synergy between Konica Minolta and Singham Again demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”
