Konica Minolta Business Solutions Asia has launched its Customer Engagement Center (CEC) in Singapore. The 5,600-square foot center is a strategic investment to drive the company’s industrial printing business in Southeast Asia.

Industrial printing market is fast changing and the new CEC will have facilities that will provide value added services for customers to meet market trends. Digital technologies and innovation are now driven by high-mix, small-lot production that meet market demands for low print run achieved in a shorter lead time giving variable results and a higher value. There are also new digital processes such as varnishing, foil stamping, glitter, and holographic effects which can be achieved in much shorter production delivery times, than ever before.

Tadyuki Funakura, managing director of Konica Minolta BSA, said, “The industrial printing market is estimated at US 450$ billion globally, and Asia is one of the world’s fastest growing markets. Being a digital company, Konica Minolta aims to deliver new value to the industrial printing industry and will be working with customers to help them explore opportunities and boost their revenue through higher value print services by being closer to customers in this region.”

The Customer Engagement Center will showcase latest digital print technologies and customers will be able to test and view the versatility of the print applications. Customers can do print applications with digital solution like decorative embellishments, labels and digital metallic colors on print applications such as book jackets, direct mails, cards and others.