Messe Düsseldorf‘s interpack alliance will be extended to include a promising market in the Middle East: pacprocess Tehran will be held from 12 to 15 October at Iran’s most modern exhibition centre: Shahr-e-Aftab (Exhibiran International). Held in cooperation with the Iranian organizer BRP this trade fair targets companies from the packaging sector and related process industries across the entire value chain and addresses as target groups food and beverage, pharmaceutical and cosmetics, confectionery and pastry, consumer goods and industrial goods manufacturers as well as suppliers of packaging media, materials and the corresponding manufacturing technology. Furthermore, it addresses suppliers of packaging solutions for logistics, packaging designers as well as related service suppliers. The exhibiting companies benefit from the global network as well as the market expertise of Düsseldorf’s top international trade fair, interpack. On top of this, companies that exhibit at interpack 2017 can participate in a joint pavilion at special rates. pacprocess Tehran is supported by the Italian Packaging Machinery Association UCIMA, the Spanish Packaging Machinery and Printing Press Association AMEC envasgraf as well as the Association Flexible Packaging Europe (fpe). Held concurrently will be “components – Special Trade Fair by interpack” that caters to the upstream suppliers to the packaging and process industries and has already proven its worth at interpack in Düsseldorf. Its exhibits range from drive and control technologies through to machinery parts and auxiliaries for packaging materials. Further concurrent events include the IPAP Printing & Packaging Expo as well as the iFood Expo.

Since international sanctions were eased in early 2016, Iran has been an extremely attractive market because the economy has a back-log of demand in all fields. A well-educated, relatively young population of over 80 million increasingly demands high-quality packaged goods, which cannot be produced in a competitive quality with the existing, outdated technical equipment of the local companies. This creates high investment pressure among local producers. There are big opportunities opening up especially for European investors and partners since these are highly appreciated by Iranians. In 2015 16.5 million tons of pre-packed food was sold in Iran – the annual growth rate stood at three percent. The pastry segment proved particularly dynamic: here the growth rate stood at 19%.

“The Iranian market holds many opportunities for the packaging sector and related process industries. We now accompany interested companies with our expertise as part of the interpack alliance while helping Iranian companies invest in modern equipment by means of a Financing and Leasing Lounge operated in cooperation with credit institutes at the same time,” says Bernd Jablonowski, global portfolio director processing and packaging at Messe Düsseldorf.

Shahr-e-Aftab (Exhibiran International) is Iran’s latest and biggest exhibition center. Situated very conveniently between Tehran city and the international airport with access to several motorways and also excellent connections to public transport, these fairgrounds fuse a capacity of 120,000 square metres in 16 exhibition halls boasting state-of-the-art technical equipment with traditional Persian landscaping and comprehensive service offerings including food service, hotels, banks and multi- level car parks.

Also involving Messe Düsseldorf and held in parallel with pacprocess Tehran and components Tehran the IPAP – Printing & Packaging Expo fair will be held with ranges for the print media branch. It forms part of the product family of  Düsseldorf’s international trade fair drupa, the no.1 for printing technologies, and addresses experts from the printing and packaging industry, the publishing and media sector, marketing and IT experts, agencies, brand owners and other industry customers from vertical markets. In a nutshell: all those with an interest in innovations and trends in the print and packaging sector. With the know-how and international network of drupa Düsseldorf this gives rise to an optimized platform for a promising market.