Hunter Luxury, a leading full-service packaging solutions supplier for the world’s biggest beauty, cosmetics, and spirits brands, has confirmed its participation in Luxe Pack New York 2025. The company, known for its ability to push the technical limits of design while combining artistry with real-world functionality, will showcase its latest innovations at Stand C28 during Luxe Pack New York, 7 – 8 May 2025, at the Javits Center. On display will be a diverse range of beautifully bespoke packaging solutions, from beauty tools and accessory items, and year-round gifting packs to collectable spirits cases and inspirational engagement packaging.

Hunter Luxury will peel the curtain back on four standout beauty projects that reflect the brand’s mastery in fusing luxury with sustainability and forward-thinking design. A standout highlight is the limited-edition vanity case created for Charlotte Tilbury’s Pillow Talk Dreams Come True makeup kit – an elegant, Art Deco-inspired design crafted in quilted PU leather, featuring the signature Pillow Talk diamond design and finished in the brand’s iconic nude pink with rose gold clasps and a built-in mirror.

Also on display is a sleek, full-service development for Vegamour: a custom dermaroller with an anodised gold handle, housed in a matte PU travel case, epitomising premium performance and portability. Adding festive flair, Hunter will showcase a fully recyclable FSC-certified cracker designed for NEXT Beauty – a project that combines creativity, sustainability, and swift execution. Completing the showcase is the Joonbyrd Hearthwarmer Body Gua Sha, a multi-textured wellness tool housed in a carefully crafted silicone case, presented alongside the rest of leading dermatologist Dr. Alexis Granite’s groundbreaking debut bodycare collection.

Hunter Luxury’s work on The Glenlivet 40 Year Old showcases a perfect fusion of heritage and innovation. The brushed copper-finished aluminium pack, echoing the brand’s iconic stills, features a precision-engineered spring-loaded lid, a teal band inspired by the River Livet, and a patina-finished commemorative coin honouring founder George Smith.

Equally enchanting is the Hendrick’s Whimsical Watering Can – a fully functional, food-grade steel watering can designed to house a 70cl bottle of gin. Powder-coated in black gloss finish and adorned with an intricately embossed gold rose on the spout, this playful yet elegant pack underwent meticulous testing to ensure it continues to delight long after unboxing.

Hunter Luxury’s design for the Jack Daniel’s Jukebox channels nostalgic Americana through a 58-piece metal construction, assembled without adhesives to ensure full recyclability. Complementing it is the Jack Daniel’s Guitar Case Gift Pack, featuring Old No. 7 in a striking guitar-shaped case – both standout pieces designed to turn heads in New York City while honouring the brand’s musical heritage and artisanal spirit.

“At Hunter Luxury, we believe packaging is an extension of the spirit itself,” says Paul Hamilton, head of sales and marketing. “We approach each project as an art form, meticulously crafting every detail. It has to capture the exclusivity and timelessness that defines the product, making the entire journey – from sight to taste – extraordinary.”