hubergroup Chemicals is expanding its portfolio with the launch of a new high-performance additive – Elara. Elara will make its official debut at PaintIndia 2026 in Mumbai, as a clearly structured additive portfolio supporting formulators in facing today’s complex technical and regulatory challenges.

As markets demand higher performance, compliance with increasingly complex regulations, and greater sustainability, additives have become the silent enablers behind modern formulations. Elara combines scientific precision with practical usability across diverse application areas, a company statement said.

“With Elara, we are taking another decisive step in our strategic transformation,” said Premal A Desai, CEO of hubergroup. “We are expanding our horizons beyond traditional applications and positioning hubergroup Chemicals as a strong, future-oriented partner for formulators worldwide. Elara stands for our ambition to shape chemistry responsibly while enabling our customers to innovate with confidence.”

Whether dispersion, wetting, process stability, or surface quality, additives play a decisive role in the performance and reliability of modern coating and ink systems. With Elara, hubergroup Chemicals hopes to consolidate its deep expertise in polymer and surface chemistry into a clearly structured, application-driven additive platform.