At Labelexpo India 2022, HP Indigo in collaboration with Technova Imaging Solutions showcased innovative and engaging printing solutions for the growing and differentiating labels and packaging businesses. HP featured live demonstrations from the entire HP label and packaging solutions portfolio including workflow, printing, and converting. This included the latest tools and innovations for top-quality printing of labels, shrink sleeves, and flexible packaging in its wide-ranging portfolio.

In addition to machines and innovations being displayed at the show, HP also showcased around 250 live job samples produced by its customers in India. “At Labelexpo India, we are showcasing interesting and unique projects implemented by our esteemed HP Indigo users in India. We have a team of experts who work with brand owners untiringly and look at what new can be done with our machines. Today we are working with several brands who walk in to see what new can be done on our machines which then are translated into businesses for converters who are using our machines,” said A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India.

Another attraction of the HP stand was the HP Indigo 6K digital press. “We have installed over 2000 HP Indigo 6K digital presses across the world. One of the biggest features of this press is its automation in terms of color management. The press offers faster time-to-color with the most advanced color-matching tool in the industry – HP Indigo Spot Master. The press can achieve perfect color registration with HP Indigo One Shot Color technology,” said Appadurai.

HP also hosted live sessions where its industry experts took visitors through a journey of growth, new technologies, and transforming businesses, concluding with a live demonstration on how to produce a digital label or shrink sleeve in minutes.