Holostik will showcase a comprehensive range of innovative phygital solutions at Labelexpo Europe 2025 (Stand 4F45). This extensive suite of anti-counterfeiting solutions is designed to protect brands and empower consumers by ensuring product authenticity throughout the supply chain.
One of the standout features that Holostik will present at the event is its award-winning, eco-friendly Paperogram. Moving away from traditional polyester-based holographic materials, Holostik’s new wave of paper-based holograms aligns with the global push towards sustainability. These environmentally conscious holograms provide greener packaging alternatives without compromising on security, demonstrating the company’s commitment to reducing environmental impact while maintaining effective product protection.
Adding to their portfolio of innovations, Holostik has developed advanced holography transfer technologies that allow holographic features to be applied directly onto paperboard and mono cartons. This technological advancement broadens the scope and versatility of holographic security features in paper-based packaging, increasing both protection and aesthetic appeal.
Holostik’s expertise in metallization is also showcased through their production of transparent holography products such as HRI and Allox. These transparent holograms offer a dual benefit: they deliver high-level security while allowing consumers to see the product inside the packaging laminate. This fusion of security and product visibility caters to modern packaging demands, where transparency and authenticity go hand in hand.
On the digital forefront, Holostik will introduce the SureAssure digital authentication application. This app empowers consumers by providing a simple and efficient method to verify product authenticity in real time. By integrating such digital tools, Holostik enhances consumer trust and strengthens brand protection in today’s increasingly connected market.
Holostik is also embracing Phygital approach, a hybrid strategy that combines physical security features like labels and holograms with digital technologies such as QR codes. This integrated approach enables product authentication both at the point of sale and throughout the supply chain, offering comprehensive tracking and security solutions that represent the future of anti-counterfeiting.
Visitors to Labelexpo Europe 2025 can expect to experience firsthand the future of integrated, eco-conscious anti-counterfeiting solutions that Holostik proudly brings to the market.
