Bengaluru-based Gramiyaa is redefining how cooking oils are packaged in India with the launch of the country’s first freshness-focused gable-top carton, under its Fresh Drip campaign. The move targets health-conscious consumers increasingly turning to flavour-rich, cold-pressed oils.

Unlike conventional plastic or glass bottles, which gradually diminish aroma and nutrition, Gramiyaa’s fully opaque, nitrogen-flushed cartons preserve freshness from seed to seal. The packaging ensures that every drop retains the flavour and nutrients of the day it was pressed, blending traditional trust with modern convenience.

“Packaging is only part of the story,” said Sibi Manivannan, Founder of Gramiyaa. “We go the extra mile to ensure our oils stay fresh naturally.” Gramiyaa employs natural sedimentation and cotton fabric filtration to remove seed residue, which, if left behind, can sink to the bottom and turn rancid, accelerating spoilage.

All Gramiyaa oils are wood cold-pressed in-house at its Trichy facility, with raw materials sourced directly from farmers. Each carton features a QR code detailing pressing, lab-testing, and packaging information, offering full traceability and transparency for consumers.

“The cooking oil industry hasn’t changed its packaging in nearly a century,” added Manivannan. “We asked ourselves – if freshness is what matters most, why not design for it? With this new format we’re proud to challenge convention, redefine what quality looks like and tell the story how how far we go to keep oil truly fresh.”

Gramiyaa’s range includes groundnut, coconut, sesame, and mustard oils, catering to diverse culinary traditions while preserving the natural flavour and aroma of each seed. The redesigned cartons make it easier for families to choose oils that are fresh, trustworthy, and flavourful, aligning with the standards set by today’s smart kitchens.