Despite all the uncertainty right now, one thing is definite: the date for Fachpack 2021. The European trade fair for packaging, technology and processing will take place as planned at the Exhibition Centre Nuremberg from 28 to 30 September 2021. Preparations are already in full swing, and registration documents were sent to exhibitors at the beginning of May. Following the scheduled break in 2020, Fachpack will be back in 2021 with a clear profile, a new brand image and a new slogan, “We create the future.”
“In recent months we have been working in depth on the positioning of Fachpack, and have spoken with many businesses and partners,” says Heike Slotta, executive director exhibitions at NürnbergMesse. “One thing was clear as a result: Fachpack is an important guide for the packaging industry and its users in Europe. It is a source of new suggestions, it sets new trends and heads in new directions. In addition to its clear European and regional focus, exhibitors at Fachpack really appreciate the full-on working atmosphere, the high quality of the industry professionals and the good cost-benefit ratio of taking part.”
“We create the future”
The new slogan is short – just four words. But it still says a lot about Fachpack. “We” means the community: the exhibitors, visitors, professional associations, opinion leaders, media and the trade fair organizers. Fachpack is a collective experience for everyone, and they fill it with their knowledge and ideas. “Create” expresses what happens at Fachpack. Deals are concluded, ideas are developed, solutions worked out, and familiar and new faces are encountered. And “the future” shows that Fachpack is thinking about tomorrow and boldly moving forward.
When the coronavirus is over, trade fairs will help to get business moving again
September 2021 is not too far away – less than 18 months – and by then the virus should hopefully be under control or even a thing of the past. Currently, however, there is no clear sign of when this will be, and how the economy will progress from there. Once the crisis is over, trade fairs will help to stimulate business for companies once again, and also reactivate existing customer contacts and build up new contacts in the business world. After all, in the long term, webinars, video calls and VR applications are no substitute for the personal interactions and handshakes between business partners that happen at trade fairs.
