The new platform company in Thailand strengthens the presence of all Brückner Group companies in the Asia-Pacific region in the long run
The platform strategy of the Brückner Group with a clear presence in the key markets is one of the strategic priorities: being on the spot and close to the customer, knowing the local and regional conditions as well as the language – this has proven itself even more during the Corona pandemic. The latest member in the series of platform companies – alongside Brückner Group China, Brückner Group India, Brückner Group USA and Brückner Slovakia – was now officially opened: Brueckner Group Asia-Pacific.
The company in Thailand has been in operation since 2022 and is ideally located in the geographical center of the ASEAN region, in an industrial area in the Chonburi/Rayong region. A team of about 30 people is employed at the site, which is designed for further growth in the region to strengthen its position in the long term.
Brueckner Group Asia-Pacific ensures optimum support for the emerging region of South-East Asia as a sales and service hub for the various film stretching technologies and services of Brückner Maschinenbau and Brückner Servtec. Plastic film producers in the region benefit from the globally high standards, procedures and services, which are applied locally in accordance with the motto: ‘thinking global, acting local’ and guarantee the fastest and best possible support in all areas.
The main focus of the Brueckner Group Asia-Pacific at the moment is the support of installation and commissioning of film stretching lines as well as upgrades and on-site services. There is also a fully equipped center for the reprocessing of clips and chains and a quality assurance system for high-precision components.
The medium and long-term plan is to strengthen the presence of all Group companies in the Asia-Pacific region through the platform company. Brueckner Group Asia-Pacific’s Managing Director Walter Stroeder says: “Our goal is to establish our company as a reliable and innovative partner in all our core areas for all Brückner Maschinenbau and Brückner Servtec, Kiefel and PackSys Global customers in the ASEAN region.”
