India’s leading manufacturer of laminating adhesives for flexible packaging, Brilliant Polymers has made a massive investment in a large-scale capacity expansion in the form of a new state-of-the-art plant at its site in Ambernath, Maharashtra. The new facility, which was inaugurated on 2 July 2022, will double the company’s production capacity and represents a significant milestone in the ongoing transformational growth journey of Brilliant Polymers. The recipient of several prestigious business growth and innovation accolades (including The Financial Times High Growth Companies Asia-Pacific and The Economic Times: India’s Growth Champions Award for the 100 fastest growing companies in India) the new facility leaves the company poised for a period of market domination.
Speaking to The Packman, managing director Gaurav Talwar, said, “The capacity expansion comes at an opportune time as the flexible packaging industry continues to expand and the demand for our products remains high. With the completion of the second plant, Brilliant has further strengthened its position in the Indian and global markets. We are confident that our promise of Technology, Quality and Service will continue to give us an edge.”
“With our new capacity we expect to increase our share in the global market to over 5%”
Gaurav Talwar, Managing Director
With an investment exceeding INR 100 crore (USD 12.5 million) in the new plant, the company’s total capacity at the Ambernath site has doubled to 45,600 metric tonnes which makes it one of the world’s largest single sites for the manufacture of laminating adhesives. Talwar added, “This investment is backed by a strong conviction in India’s growth potential as well as a deep and nuanced understanding of the market dynamics of the flexible packaging industry. We currently supply between 2.5 to 2.7% of the world’s requirement of solvent-based and solvent-free laminating adhesives; with our new capacity we expect to increase our share in the global market to over 5%.”
Brilliant Polymers started its operations in 2013 and since then has grown to become the largest manufacturer of laminating adhesives for flexible packaging in India with a reputation for developing some of the industry’s most innovative and robust products. With the new capacity, the company aims to strengthen its grip in global markets as well as in new technologies.
Plant 2 inauguration
The inauguration was attended by the complete Brilliant team members who, along with members of the board, conducted a ‘Puja’ followed by a ribbon-cutting and walk-through of the new facility led by the managing director.
Dr. Ravinder Talwar, chairman of Brilliant Polymers said, “The opening of Plant 2 is an important landmark in the history of Brilliant Polymers and the investment represents the company’s long-term commitment to its customers, employees and business associates in the country.”
Innovation and new products
In addition to the increased capacity, the new facility brings increased capability. Plant 2 will allow the company to further step up its R&D initiatives with the launch of several new products in the solvent-based and solvent-free adhesives space planned in the coming months. New high-performance solvent-based adhesives including applications such as retort and high-running solids of 50 – 55% solids are also in the pipeline. In the fast-growing solvent-free space, the company intends to launch new low monomer products made with pure MDI. These offer extremely fast chemical and physical cure rates with very rapid PAA decay times: a must in today’s regulatory scenario. Along with these benefits comes the robust and user-friendly nature of products that the market is used to seeing from Brilliant Polymers.
Brilliant Polymers Sustainable Growth Plan
While focused on a period of rapid growth ahead, sustainability remains at the heart of Brilliant’s growth strategy. “Every business is inextricably linked with the environment and the community in which it operates. We believe that a business can only be successful in the long term by creating value both for its shareholders and for society at large,” says Gaurav Talwar. “At Brilliant Polymers, we believe that we have a responsibility to deliver business growth while having a positive impact on people and the planet. Our aim is to be a business that delivers value to all stakeholders – economically, socially and environmentally.”
To achieve this, the company has formulated the Brilliant Polymers Sustainable Growth Plan – a bold ambition to decouple growth from environmental footprint, while increasing positive social impact. The plan is rooted in the UN Sustainable Development Goals and has three main pillars – economic, environmental and social.
The Brilliant Polymers Sustainable Growth Plan puts sustainability at the core of its business strategy. “As we continue our journey in this resource-constrained, climate-impacted world we believe that a robust sustainability strategy is a prerequisite for survival and success,” says Talwar. “As we move ahead, Brilliant Polymers is committed to building on its track record of high growth and innovation while upholding the promise of Technology, Quality and Service with every supply.”
