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Packaging Design & Branding

Unconventional and innovative skincare packaging wins BillerudKorsnäs’ design competition PIDA

‘The Golden Bee Skincare’ won the first semi-final of BillerudKorsnäs’ design competition PIDA – Packaging Impact Design Award. The winning packaging concept was designed...

Danone launches formula milk in pre-measured tab format

Danone has launched the first-ever formula milk in the United Kingdom to be sold in a pre-measured tab format. The company has introduced this...

Augmented reality brings Dia de Los Muertos to life

Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate Dia de...

Lorytex strikes packaging gold with flexo and ECG

“We’re just trying to make flexo a little better every day,” says Roberto Dolinsky, managing director of Lorytex. The company has just achieved a...

P&G Beauty announces new reuse and refill bottle system

P&G Beauty has announced the launch of its first refillable bottle system at scale, which will see a number of its most well-known brands...

‘World first’ tea capsules made using Sabic’s Trucircle solution

Avoury, a new brand launched by Melitta Single Portions, is working with Sabic’s Trucircle portfolio of solutions and services to create its pioneering new...

APTech and Konica Minolta announce 2020 Student Design Competition winners

The Association for Print Technologies (APTech) and Konica Minolta Business Solutions USA have announced the winners of the 2020 Student Design Competition. The 2020...

Pentawards 2020 winners announced

The organizers of the Pentawards revealed this year’s winners during a virtual gala ceremony hosted live on Thursday, 24 September. The top winning agencies...

Must Read

Worldstar Awards – best alco-bev packaging of 2024

Packaging for luxury products and alcoholic beverages has long served as a reflection of artistry and innovation, but in recent years, it has also...

ICMA to present the WABI-SABI collection at Luxe Pack Paris 2025

ICMA, a leading global name in the sector of paper finishing for luxury packaging, will take part from the 1 to 2 July 2025...

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...

Huhtamaki trials new fiber-based ready-meal packaging

A trial version of a renewable fiber-based ready-meal packaging will be tested with consumers in the UK starting end May. Huhtamaki is part of...

Pentawards 2025 winners revealed

Pentawards, the world’s most prestigious competition dedicated exclusively to packaging design, has unveiled the winners of its annual global competition at the Pentawards Gala...