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Packaging Design & Branding

Packaging emerges as key brand statement: Mondi’s 6th eCommerce trend report

Mondi, a global leader in sustainable packaging and paper, has announced the results of its sixth annual eCommerce trend report, ‘Sustainability and its impact...

Hunter Luxury redefines exclusivity with ultra-limited Glenlivet 50-year-old packaging

Luxury packaging expert Hunter Luxury has unveiled its latest collaboration is one of the most exclusive packaging launches in history – 12 bespoke wooden...

Capri Sun launches single-serve bottle to complement its iconic pouch

For the first time in more than 20 years, America’s favorite kids’ drink is now available in a resealable bottle. Capri Sun Bottles offer...

Doro Packaging at Paris Packaging Week 2025

At the upcoming Paris Packaging Week – PCD, taking place from 28 to 29 January 2025, Doro Packaging (Stand W176) will unveil a groundbreaking...

How circular packaging design intersects with branding

In an era where consumers are increasingly environmentally conscious, circular packaging design has emerged as a pivotal strategy for brands aiming to align with...

A look inside: 10 transformative trends from Pentawards

Pentawards, with over 2,000 entries from more than 64 countries, offered a unique vantage point on the latest trends and innovations in packaging design...

Dozen wins Gold at Pentawards 2024 with the Half & Half project

Pentawards is the world’s most prestigious annual packaging design competition. Since 2007, Pentawards has recognized excellence in design, inspiring and connecting the global packaging...

Stork boosts baking heritage with design refresh by Sun Branding

Stork, a cherished home baking brand since 1920, turned to creative brand packaging agency Sun Branding to enhance and refresh its heritage appeal. The...

Must Read

No absorber pads required in new meat and produce pack

Good design can often lead to ‘smarter’ packages. Fresh meats, fish, fruits and vegetables which release liquids that need to be captured and separated from the product...

Visualizing taste and texture on a pack

Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given a new brand and packaging design by brand agency,...

evian launches sparkling water in cans and bottles

Water giant evian has launched its first-ever sparkling water – in both can and bottle formats. Hitting shelves across multiple markets. evian Sparkling is...

Esko introduces new, integrated platform for brands

Esko and MediaBeacon are releasing a fully integrated packaging and marketing process and digital asset management solution. It enables brands and marketers to deliver...

Waddington Europe launches monomaterial recyclable meat tray

Leading European thermoforming packaging specialist Waddington Europe, a division of Novolex, has introduced an innovative recyclable tray for meat, fish and poultry products. The container,...