At Paperex 2019, Archroma presented its latest innovations and solution systems aimed at helping packaging and paper manufacturers to optimize productivity and/or create value in their markets. The 14th edition of Paperex, the biennial international exhibition and conference for the pulp, paper and allied industries, was held at Pragati Maidan, Delhi from 3 to 6 December 2019.
At Paperex 2019, the company introduced its four new systems to the packaging customers. The products were specifically developed for packaging and paper applications along the principles of The Archroma Way: Safe, efficient, enhanced – Bright N’ Safe, a system that brings together high whiteness and brightness with food safety for FDA compliant packaging, with improved control and reduced slowdowns in production; Hold Tight, a system for improved fiber retention and bonding, to create paper that performs cycle after cycle – and to conserve our forests; Print It Brite, a system that makes our paper whiter and brighter, our prints sharper and more vibrant, and the production more efficient; and Smart White, a system to optimize production even at the highest whiteness level for high quality paper, and less resource usage.
Speaking about the India market, Wai Kit Cheong, regional head of sales, packaging and paper specialties, Asia region, said, “India is one of our focus markets in Asia. The packaging market in India is growing at a good rate. In 2018, the printing and writing paper saw 4-5% growth while coated paper registered a growth of about 3-4%. Moving forward, there will be more growth for kraft and packaging papers because of the new regulations laid by the government. So we are very excited and positive about the Indian market. We will put a lot of focus on the Indian market to provide sustainable solutions to our customers.”
A global leader in color and specialty chemicals towards sustainable solutions, Archroma provides expertise in the management of whiteness, coloration, special coatings and strength for all kinds of packaging and papers. The company offers a focused product range, as well as application services from its paper experts around the globe to enhance both the optical and functional properties of packaging, paper and tissue. Archroma has 10 offices and 7 manufacturing plants across Asia. In India, the company has currently 160 employees and operates with a plant in Roha, Maharashtra.
Cheong added, “Our principle – Safe, Efficient, Enhanced – not only applies to the products that we provide to our customers but also applies to our own manufacturing sites. We are very selective about some of our raw materials to ensure that our products can be compliant to FDA, BfR, etc., whereas required. In addition, we always focus on optimizing our whole production efficiency. For example, our products tend to be more concentrated compared to other similar products in the market. This reduces water consumption which means if you are producing higher strength products, you use less water. Less water means you have less discharge. Water scarcity and product safety are becoming critical for consumers around the globe. Manufacturers of packaging and paper in India work with us because they know that we continuously bring innovations and solutions that not only help them to increase productivity and create value for their products, but also aim at reducing their impact on our planet and its inhabitants. Because it’s our nature!”
