B&R Industrial Automation, the Machine Automation Division of ABB, has appointed Abhijeet Banerjee as sales director – India. Banerjee, who brings over 23 years of experience in industrial automation, will lead B&R India’s sales organization and play a key role in advancing the company’s growth strategy in the Indian market.

Banerjee has spent over two decades in the automation industry, with a strong focus on vertical market development in automotive, intralogistics, and other emerging sectors. His deep understanding of the Indian manufacturing ecosystem, combined with his ability to drive automation and digitalization, will be pivotal in strengthening B&R’s engagement across industries in the Indian market and delivering innovative solutions tailored to customer needs.

In his new role, Banerjee will be responsible for driving B&R India’s sales strategy – expanding market presence, strengthening customer relationships, and accelerating growth across key sectors. He will oversee the promotion of B&R’s comprehensive automation portfolio, which includes advanced motion control, machine vision, safety, robotics, and digitalization technologies. His appointment comes at a time when India’s manufacturing sector is undergoing rapid transformation, with automation playing a pivotal role in enhancing productivity, efficiency, and sustainability.

“I am excited to join B&R at this pivotal moment,” said Banerjee. “India’s manufacturing landscape is evolving rapidly, and there is immense opportunity to support customers in their automation and digital transformation journeys. I look forward to contributing to B&R’s mission of delivering innovative, value-driven solutions tailored to the needs of Indian industries.”

Throughout his career, Banerjee has held senior leadership roles in factory automation, consistently aligning technical solutions with strategic business goals. His ability to bridge technology and customer value has made him a respected voice in the automation sector.