ABB’s Machine Automation Division (B&R) has appointed Christian Strahberger as its new division president. Christian Strahberger succeeds Florian Schneeberger, who tragically passed away in an accident in April 2026.

Christian Strahberger brings 25 years of experience in senior leadership roles with full profit and loss responsibility across the mechanical engineering, drive technology, motion control, and power elec-tronics sectors. He joins the Austrian automation specialist from Danfoss, where he held a variety of international leadership positions, most recently serving as chief technology officer and head of semiconductor manufacturing at Semikron Danfoss. Prior to his time at Danfoss, Christian Strahberger spent 14 years in senior technology and business leadership roles at Singulus Technolo-gies, Schottel, and Voith.

“I am very excited about this new challenge at ABB and the opportunity to actively shape the next era of the Machine Automation Division. My focus is on driving innovation with purpose and successfully translating future technologies into market-relevant solutions. Together with our teams, I want to help ensure that B&R continues to enable sustainable competitive advantages for our customers as a trusted partner in a dynamic market environment,” says Christian Strahberger.

In his new role as division president, Christian Strahberger will focus on driving innovation that helps customers increase their productivity and competitiveness while enabling them to operate more sus-tainably.

Christian Strahberger holds a PhD in Semiconductor Physics from the Technical University of Munich. His professional career combines scientific excellence with many years of international leadership experience in technology-driven industrial companies, underscoring his commitment to leveraging inno-vation as a key driver of sustainable growth.