Packaging solutions provider UPM Raflatac has launched its new PE 65 film label stock range in the Europe, Middle East, India and Africa (EMEIA) markets. This is the company’s thinnest squeezable films to date and the thinnest PE label produced for the home and personal care segment.

Combined with their resistance to water, oils and chemicals, new clear and white PE 65 film constructions are a sustainable alternative for conformable and squeezable containers and tubes. According to the company, these thin films do not sacrifice performance, as they are at the top of the squeezability scale.

“UPM Raflatac’s new PE 65 film label materials are ideal for any brand looking to combine the ultimate in performance with increased production efficiency and a sustainable design,” says Jan Hasselblatt, director, business development, home and personal care, UPM Raflatac. “Our company continuously strives to be the pressure-sensitive label industry’s sustainability leader and partner of choice, and our new PE 65 films are helping us build a more sustainable world, one label at a time.”

Not only do labels printed with PE 65 flex with the packaging and maintain their good looks, their thinner overall construction helps printers, converters and end-users run a more efficient operation. PE 65’s thinner caliper means more labels per roll and longer roll lengths, resulting in fewer roll changes and less down time. These 65 micron PE film label materials also reduce transportation and packaging waste at multiple stages in the operational process.

Choosing eco-designed products like PE 65 materials can also help reduce the environmental impact of labels. According to a UPM Raflatac Life Cycle Assessment study performed in accordance with internationally recognized ISO 14040/44 standards, by switching from PE 85 to PE 65, companies can see significant reductions in energy use (15%), greenhouse gas emissions (14%) and water consumption (13%).