One of Uflex’s latest innovations, Waterless Internet Flower Packaging, has been conferred with a series of top honors at the 61st Flexible Packaging Achievement Awards ceremony held in Boca Raton, Florida. The Annual Flexible Packaging Achievement Awards organized by Flexible Packaging Association (a prominent US association of the manufacturers of flexible packaging; and, material or equipment suppliers to the industry) are considered as the be all and end all in flexible packaging.

Various categories in which Uflex’s Waterless Internet Flower Packaging was awarded are:

• Gold in Extending the Use of Flexible Packaging
• Gold in Technical Innovation
• Silver in Sustainability
• Silver in Packaging Excellence

This year 75 distinct packaging entries were in the fray, with a total of 152 entries cumulatively (some packages were entered into multiple categories). 19 packages were honored with 29 Achievement Awards. Waterless Internet Flower Packaging works on the principle of Active Modified Atmospheric Packaging (AMAP) through Flexfresh – a special patented polymeric film offering shelf-life extension solution for fresh fruits, vegetables and flowers. Uflex introduced this specialized packaging solution in India and overseas earlier last year which has been getting good response from the market.

Ashok Chaturvedi, chairman and managing director, Uflex Limited said, “Flexfresh impeccably upholds the ethos of Flexible Packaging through myriad sustainable advantages that it offers towards shelf life extension for Fresh Produce from a few days to several weeks. We have already tried and tested the efficacy of this packaging solution for fresh produce ranging from iceberg lettuce to broccoli to bell peppers, rambutan, mangos to blueberries and now to flowers. Trials for several other categories are underway.”