Among an exclusive gathering held at New York’s Core:Club, UFlex launched its big plans designed to make the company part of a solution to keep plastic in the economy and out of the environment.

Aptly named ‘Project Plastic Fix’, UFlex’s pioneering sustainability initiative aims to clean up plastic waste and convert it into products that have an economic value, thereby creating a circular economy. In essence, ‘waste becomes wealth’.

UFlex will eradicate plastic waste in four distinct ways through a mix of various methodologies it already practices, such as, recycling plastic waste into granules further used to make over 10,000 household and industrial products like road dividers, outdoor furniture, dustbins and many more useful articles; Reprocessing plastic waste into fuel through a process called pyrolysis that emits zero greenhouse emission; collecting and converting plastic bottle waste into green up to 100% PCR grade packaging film Asclepius; and converting plastic waste into 100% biodegradable biomass.

According to Uflex, Project Plastic Fix is the only project in the world that shall have the technology to make plastic recyclable as well as biodegradable.

“We are trying to achieve a world where you don’t see plastic where it isn’t supposed to be. As a plastics manufacturer, we are trying to get to that goal. We believe that plastic is a problem that can be solved – it’s a global catastrophic risk that we can put behind us, but we have to engineer ourselves out of the problem. Although it’s a challenge, there are avenues, but technology alone isn’t enough. It will take a combination of technology, plastic and people to solve this problem. Corporate choices and citizen behavior are part of the solution,” said Anantshree Chaturvedi, vice chairman and CEO, FlexFilms International, the global manufacturing arm of UFlex.

Also making Project Plastic Fix unique and different is that waste collection will be done by individuals directly engaged by UFlex, thus eliminating the middleman that typically would see the largest benefit from these transactions. Importantly, Project Plastic Fix contributes to poverty alleviation as the person responsible for collecting and depositing the waste, receives the maximum return. To this, Chaturvedi said, “Waste collection is more about economic value. When we think of waste management as an unimportant thing, it becomes a burden on all those who have to deal with it.”

The initiative is being piloted in India, Poland and Mexico, to begin with. UFlex will be looking at additional locations along the US East Coast and in the United Kingdom later.

“I believe that while plastic cannot be removed from everyday living, it can be used responsibly. We can have a solution to use the plastic that the world has already manufactured and ensure that it gets recycled and reused in the economy, in a variety of ways, without affecting the ecology. Project Plastic Fix advocates the message that the problem of plastic is fixable, achievable and there will come a time when we will look back and not believe that this problem ever existed,” Chaturvedi added.

Emphasizing on the issue of human behavior that adds to plastic waste menace, Chaturvedi concluded, “A change in the way the consumer thinks and behaves will make a lot of difference. With Project Plastic Fix, the only requirement from the consumer will be of waste sorting, while the rest can still be addressed with UFlex’ four different approaches. Just by making a small little effort of segregating our waste before disposing it, makes it a lot simpler for companies like ours to make sure all the plastic waste falls into the right place. But these changes by consumers need to be made today.”