Under the terms of the agreements, interpack and Ipack-Ima will reciprocally support their packaging trade fairs held in Düsseldorf and Milan whilst UCIMA will provide support to the international events of Messe Düsseldorf organized as part of interpack alliance. The aim of the partnership is to offer a reference network to companies in the packaging branch and related processing industries. The partners now have signed respective agreements defining the details of their partnership, first announced at interpack 2017.
The cooperation with Ipack-Ima includes communication measures like websites, mailings, brochures, press meetings or information booths for the reciprocal support of interpack in Düsseldorf and Ipack-Ima in Milan. “Ipack-Ima is one of the most important trade shows in Europe and can boast a leadership position in a number of sectors such as Pasta or Milling,” said Bernd Jablonowski, global portfolio director processing and packaging at Messe Düsseldorf. “Ipack-Ima’s partnership with interpack and with the interpack alliance, which has operating bases in the main world markets, will increase the visibility of our show while giving exhibitors and visitors new opportunities to meet and create added value. Companies now need continuous innovation and for this reason Ipack-Ima exhibitors will showcase new technologies at their booths”, commented Ipack-Ima chairman Riccardo Cavanna.
The focus of the cooperation with the Italian packaging machinery manufacturers’ association, UCIMA, is on its exclusive support of the international packaging and processing exhibitions of interpack alliance in China, India, Iran and Russia. “Through this important agreement, our companies will benefit from a network of exhibitions where they can promote their technologies in key markets for Italian technologies,” said UCIMA’s Chairman Enrico Aureli. “At the same time, our presence will help to strengthen interpack alliance, making its exhibitions increasingly attractive to global professionals”, he added. “The German and Italian packaging machinery manufacturers are the worldwide leaders. Through the cooperation we bundle that power to the benefit of our customers”, agreed Jablonowski.
UCIMA will solicit visitors and also organize the Official Italian Group Participations at the interpack alliance trade fairs in China (swop), India (pacprocess India, food pex India, indiapack), Iran (pacprocess Tehran) and Russia (upakovka) while Honegger Gaspare Srl., the long-term foreign representative of Messe Düsseldorf for Italy, will be in charge of organizing the participations of individual Italian exhibitors.