Kanodia’s reclosable pouch for Neelkamal rice wins a WorldStar award

World Packaging Organisation has announced the winners for WorldStar 2019 awards. India’s Kanodia Technoplast has won a WorldStar Award in the Food segment. It is Kanodia’s second consecutive time, winning the award for its path-breaking innovation in packaging. The award was presented for the KANLOCK – reclosable bulk-pouch for Neelkamal rice. Earlier, the company’s KANLOCK – mini-pouch for BABA Elaichi had won a WorldStar 2018 award in the same segment.

This pouch represents a revolution in retail packaging of rice. The pouch’s attractive graphics signify the Indian origin of Basmati rice packed inside. It is a 3-ply high-barrier laminate structure with a layer of special strip-metalized film that provides the barrier and aesthetic features of a metabolized film while at the same time providing a transparent window for the product visibility.

The most unique feature is the use of Kanlock reclosable technology for making the bulk pack multi-use with the intuitive sensory opening and closing feature for everyday consumption. The bag has been conceptualized keeping the everyday consumer in mind for the ease of use, ease of storage, and ease of keeping the products safe until their shelf life.

Kanlock is an exclusive technology by Kanodia Technoplast that has been developed for enhanced consumer satisfaction while using the pack. The consumers can hear, feel, and see the pack open and close with the Kanlock technology.