At Labelexpo India 2018, Avery Dennison demonstrated how it pioneers change in the pressure sensitive adhesive industry. The Avery Dennison booth comprised of five areas, each emphasizing how the industry evolution impacts converters, their customers and ultimately consumers. New products and features are highlighted, as well as the company’s commitment to sustainability and to deliver a portfolio that respond to the changing business environment and needs of customers.
“Personalization and sustainability are strong influences in the label and packaging industry today. These will impact the labelling and packaging design, as well as its overall recyclability and its end of life. The pressure is on the label and packaging industry to help converters and brand owners engage on a deeper and more personal level with their customers while continuing to drive sustainability across our value chains,” said Anil K Sharma, vice president and general manager, South Asia Pacific and Sub Saharan Africa, Avery Dennison.
“As a pioneer of change, Avery Dennison is committed to delivering innovations through technologies that will help our converters stay ahead of trends, grow their business and bring creative, sustainable solutions to their customers. We are a progressive company always adapting to changing needs and how end users interact with packaging. We embrace the latest technologies to help our customers to better serve the end customers,” said Pankaj Bhardwaj, senior director and general manager, South Asia, Avery Dennison.
The five key areas at the Avery Dennison booth were:
Change Your Horizons
Functional labeling that helps brand owners ensure safety and security, addressing a major global problem of drug counterfeiting. Avery Dennison offers a broad portfolio of anti-tamper and anti-counterfeiting pharmaceutical labelling solutions to reduce the risk of packaging falsification; including VOID labels, destructible labels and box damage films.
Change Perceptions
Premium labeling is one way a brand can differentiate itself to make the sale in a competitive market, and labeling materials must offer design flexibility and meet consumer demand for greater sustainability at an optimum cost. Avery Dennison’s Flexiprint is an innovative polyolefin based filmic product for converters and brand owners, providing conformable face for tube and semi conformable containers.
Change The Future
Avery Dennison is committed to driving change through recycling and material solutions to help converters and brand owners improve their sustainability impact. The company’s liner recycling programme, currently in use by The Himalaya Drug Company, will help brand owners reduce waste from its products and recycle it into new products that can be used in various industries.
Change The Game
To remain competitive, today’s businesses and organizations must continuously improve their processes and become more efficient. Radio frequency identification (RFID) is an innovation that enhances both the speed and accuracy of these processes. Avery Dennison offers UHF RFID inlays for high sensitivity products across a broad range of fresh food applications, including chilled environments and metallic-embellished packaging for beauty products.
Avery Dennison also introduced its newest topcoat TC8000. Built to be stronger, faster and more flexible, the next generation, patented topcoat delivers a premium look with excellent print results and high conversion speed. It also features strong ink anchorage for standout shelf appeal.
Change Your Experience
Avery Dennison has a collaborative hub for design thinking wherein a team of material experts, packaging specialist and designers think out of the box to create entirely new and different. From sketches and design to packaging solutions, virtual and physical prototypes, Avery Dennison’s material and design experts are ready, willing and able to help the customers bring their ideas to life.
