Armor focuses on expanding footprint in India

Armor India promoted its inkanto brand of wax, wax resin and resin thermal transfer ribbons at the Labelexpo India 2018 exhibition. “Armor launched its inkanto brand in early 2018. And clearly the main focus of participating at the exhibition is to promote the inkanto brand and its benefits,” said Mark Day, vice president and general manager for Asia.

The inkanto thermal ribbons from Armor India carry a very high level of quality assurance and performance attributes that are conveyed by a lifetime guarantee for all inkanto ribbons as well as an online Certificate of Conformity and technical contact available for each ribbon.

Armor started its journey in India in 2014. “The journey in India has been generally good. After we started our Bengaluru factory in 2014, we moved to a new 45,000 square foot plant in January 2017 because the growth was frankly a nice surprise exceeding our expectations. Now we are focusing on consolidating our growth and continuing to expand the footprint of Armor and inkanto in the Indian market.”

Speaking about challenges, Day said, “The growth in India is quite rapid. It is relatively an emerging market in terms of thermal transfer. We need to bring competitively priced products in the market but we believe it is important to define a good compromise between high prices and good quality which is what we are trying to achieve. I believe, we have done that quite effectively over the course of the years that we have been here.”

–Pranay Mathur