German-based Schreiner Group has marked ten years of operations at its production facility in China, located in the Greater Shanghai Metropolitan Area. As part of the anniversary, CEO Roland Schreiner and Thomas Köberlein, president of the Schreiner ProTech business unit, visited the location and reaffirmed its strategic importance.
During an internal anniversary celebration with more than 30 employees, CEO Roland Schreiner said, “What has been created here in the past ten years impressively shows how successful our internationalization strategy is being implemented.”
The plant supplies to both international and local customers from the automotive, general industry, and pharmaceutical markets. Ever since it was established ten years ago, the location has kept growing – not only in terms of customers, employees, and machines but also in terms of the continuous extension of local expertise and structures. Because the space at the original site in Fengpu had reached its limits due to the successful growth, a move to Jinshan was on the agenda at the end of 2022 – to facilities that are twice as big.
The proximity to the local markets enables short decision channels, fast response times, and detailed understanding of specific customer requirements. “Our presence in Shanghai makes it possible for us to be very close to our customers, to precisely understand their requirements, and to implement them into suitable solutions,” said Jamie Long, general manager of Schreiner Group (Shanghai).
“Relations with the local administration that are built on trust create the basis for stability and further growth,” said Thomas Köberlein. Jinshan will remain a central pillar of the group’s international strategy–supported by entrepreneurial continuity, technological expertise, and close dialog with customers and partners.