Nylabone, an iconic brand in the central garden and pet portfolio, has unveiled a refreshed packaging design that embodies its core brand promise – ‘Trusted Chew Toys with Heart and Purpose’
The updated packaging not only applies a fresh, modern look but also significantly reduces the brand’s environmental footprint. By adopting recyclable paper materials and eliminating most plastic blister designs, Nylabone is cutting its annual plastic use by more than 40 tons. This and other sustainability initiatives have earned Nylabone recognition as one of the Pet Sustainability Coalition Top Performers of 2024-2025.
“As we celebrate 70-year long legacy of chewing excellence, we’re also looking toward the future—and that includes continuing to create top-quality products that best serve dogs, pet parents, and our planet,” said Glen S. Axelrod, President and CEO of Nylabone Products. “Through the new packaging design and its structure, we’re aligning our actions with our heart and purpose, creating a healthier planet for generations to come.”
Supporting this ‘Trusted Chew Toys with Heart and Purpose’ brand promise, a heart shape is carried throughout the packaging to connect with pet parents’ love for their dogs and symbolize the brand’s enduring dedication to promoting healthy chewing habits and celebrating the love between pets and their families. It also provides clear guidance to help pet parents find the perfect chew toy based on their dog’s unique needs and wants. Aspects that are further celebrated on the packaging include the chew toys’ flavor infusions, functional textures and shapes, and material varieties to accommodate dogs’ different chewing styles.
This eco-friendly update builds on the brand’s ongoing efforts to reduce waste. In 2024, Nylabone revamped the packaging for its Healthy Edibles and Nutri Dent chew treats, resulting in annual savings of 37,000 pounds of paper.
The new chew toy packaging will hit store shelves in spring 2025, reinforcing Nylabone’s commitment to innovation, sustainability, and it’s 70-years legacy of excellence.