Lakanto, a leading global brand from Saraya Japan has brought the benefits of Monkfruit-based sweetener to Indian consumers. Lakanto comes from the house of Saraya, which is into manufacturing and sales of health and hygiene products and services. The company is a global leader when it comes to consultation on food and environmental sanitation and development. It is one of the leading names in the manufacturing of natural sweeteners worldwide. In India, the brand is part of Saraya-Mystair Hygiene.
The story of Monkfruit dates back over a thousand years in remote mountain highlands of Asia, where monks discovered a fruit that was prized for its sweetness and rare abilities to raise ‘chi’ or ‘life energy’. This sacred fruit was named ‘Monkfruit’ and was used for centuries to increase chi and well-being, earning it the nickname ‘The Immortals’ Fruit’.
The company claims that Lakanto Monkfruit Sweeteners have zero calories, zero net carbs, a low glycemic index and are keto and paleo-friendly. They are reportedly great for both diabetics and those looking to live a healthier lifestyle.
Sweetener industry is now not limited to tea and coffee and expanding its usage to baking and cooking. The brand has made a conscious effort to make the switch from sugar as convenient as possible by offering a 1:1 ratio for replacing sugar in all forms of consumption. The sweetener is ideal for cooking and baking because it mimics the sweetness of sugar by combining fruit extract and erythritol.
One of the major reasons for success of Lakanto globally stems from the fact that the sweetener doesn’t compromise on taste in the name of health, the company says.
Rajesh Gupta, CEO; and Vipul Sachdeva, India business head, Lakanto India, said, “We are quite excited about providing our products to customers in India. The sweetener industry in India is going through a dynamic shift from diabetic-centric to wellness and lifestyle oriented. Our goal is to bring ‘chi’ to all life by creating innovative, delicious, sugar-free products. We inspire people to reach their highest potential in health and wellness by helping them discover their ‘chi’. Our organic Monk fruit sweetener is a symbol of our devotion to quality ingredients and our commitment to respecting the environment. Since we completely avoid pesticides in our monk fruit farms, customers can freely choose any Lakanto product, regardless of the organic certification.”