At Intrapac 2024, held at the India Expo Market in Greater Noida, Tracesci Global showcased its unique track and trust solution, covering all aspects of product traceability. The focus was on addressing counterfeit issues, streamlining aggregation processes, and ensuring full transparency across the supply chain. Leveraging blockchain technology, Tracesci also demonstrated consumer interaction features, empowering brands to conduct diverse campaigns, loyalty programs, cash-back incentives, redemption opportunities, and wallet systems – all through a unified, economical platform.
Speaking to The Packman, Kunal Kothari, general manager – software applications development, Tracesci Global, said, “We have already launched the new version of the Tracesci platform, now on the cloud. At this event, we are showcasing the platform with new modules, offering a live demonstration of its full capabilities. Our platform integrates multiple technologies, focusing on product authentication to easily identify genuine products. Additionally, we prioritize consumer engagement, providing seamless interaction for users. With our platform, consumers no longer need to navigate multiple platforms or coordinate with various individuals. It is about delivering digitally connected products to them.”
Regarding the evolving track and trace market, Kothari said, “Traditionally, people relied on conventional packaging methods. However, the landscape is rapidly transforming due to advancements in AI, blockchain, and even aspects of cryptocurrency. With globalization enabling seamless international business transactions, there is a growing emphasis on traceability solutions to instill consumer trust in products sold globally. Our platform, Tracesci, is designed to assist businesses in establishing consumer trust and expanding their dealer networks.”
Kothari highlighted, “In the Indian market, consumers typically pay close attention to expiry dates and batch numbers on pharmaceutical products and food items. However, for products like automobile parts, and garments, where expiration dates are irrelevant or less significant, consumers may not prioritize checking these details. To combat the proliferation of counterfeit or substandard products in these industries, there is a need for initiatives that incentivize consumers to engage more actively in product authentication.
Kothari emphasized that the effectiveness of a track-and-trace solution depends heavily on consumer engagement. It is crucial for the success of any technology that consumers actively participate. Therefore, he suggested implementing consumer awareness programs to encourage scanning behaviors. By motivating consumers to scan codes, they gain access to comprehensive product insights and details, fostering a stronger connection with the brand. “To facilitate this engagement, the Tracesci platform offers a dedicated consumer engagement module where businesses can execute various incentive programs such as feedback collection, surveys, lotteries, and cashback offers,” he said.
“Motivational strategies could include raising awareness about the potential risks associated with counterfeit goods, educating consumers about the importance of product traceability and quality assurance, and offering incentives for verifying product authenticity through scanning or other means. By encouraging consumers to be more vigilant and proactive in verifying the authenticity of products across various sectors, we can help minimize the circulation of counterfeit items and uphold consumer confidence in the market,” concluded Kothari.