Screen, a pioneering inkjet digital printing expert, has collaborated with Sappi, a leading paper packaging producer, and Mercian Labels, an award-winning digital label printing converter in the UK. Together, they embark on a collaborative project to introduce a recyclable barrier paper packaging solution for the renowned UK specialty chocolate manufacturer, Whitakers. The sustainable paper packaging solution was showcased at Packaging Innovations (NEC Birmingham, 21-22 February).
Whitakers, celebrated for its exquisite chocolates, is trailing innovative, more environmentally friendly, and fully recyclable paper packaging to satisfy the growing consumer demand for sustainable packaging solutions. The company is piloting a survey among its diverse customer base to gauge reactions to this sustainability initiative while ensuring that the delectable chocolates maintain the same shelf life and product freshness. Paper packaging perfectly aligns with Whitakers’ brand ethical and sustainability values, reflecting its commitment to responsible business practices.
Juan Cano, business development director at Screen, says, “Our partnership with Sappi and Mercian Labels represents a significant leap towards sustainable packaging. Screen’s inkjet digital printing press Truepress PAC520P using water-based food-compliant inks, stands out for its lower environmental impact, reduced waste, and quick job turnaround times. This agility enables to rapidly ramp up volumes in the early stages of market development, offering a compelling solution for converters and brand owners alike.”
Sibylle Hajostek, market manager paper and packaging solutions at Sappi adds, “Sappi has been a pioneer in manufacturing flexible packaging papers and recognises the vast potential in the market for sustainable and recyclable packaging material. Selecting the right paper for the right product application is crucial and our expertise in barrier coating allows us to provide the right barrier properties for product protection. The UK market, in particular, has shown a significant demand for more sustainable packaging solutions, and we are excited to contribute to meeting these demands.”
Adrian Steele, managing director of Mercian Labels, a label converter with extensive experience in digital printing, sees significant potential in diversifying into paper flexible packaging. He says, “The move into paper flexible packaging is a natural evolution for us. Digital printing with eco-friendly inks brings flexibility to packaging design by abolishing MOQs and significantly reducing lead times. It allows for customization, reduces waste from obsolescence, and, most importantly, aligns with Whitakers’ commitment to sustainability. We have long seen the versatility and environmental benefits of digital printing in labels, so paper-based flexible packaging is an exciting market for us to explore.”
The collaboration exemplifies the industry’s collective effort to make sustainable choices accessible and appealing to consumers by witnessing the convergence of water-based inkjet digital printing expertise (Screen), advanced barrier paper production (Sappi), and packaging conversion innovation (Mercian Labels), for Whitakers’ innovative chocolate paper packaging. As consumers and European legislation push for eco-friendly alternatives, this collaboration stands as a testament to the industry’s commitment to meeting these demands.