On 16 July 2020, Rovema signed an agreement to acquire Pune-based Hassia Packaging. Hassia India was previously part of the IMA Group. The company is firmly established in the mid-price segment, especially in Asia and Africa and, like Rovema, is active in the food segment. Hassia is a specialist in vertical form, fill and seal machines. It also manufactures multilane sachet form, fill and seal machines for packaging liquid detergents or cosmetic products in sachets.
The acquisition allows Rovema to complete its international portfolio with a strategically important and very solid service and assembly location. The middle price segment in Asia and Africa has hardly been targeted so far, so can now be served quickly and reliably. The additional location in India also strengthens the Rovema service offer and enables the expansion of the comprehensive life cycle service concept for Africa and Asia.
Rovema managing director Jens Torkel said, “Hassia India fits precisely into our strategic alignment. The expansion of our market presence with local production in South East Asia will be significantly accelerated with this acquisition. Hassia India is a company with a very good service orientation and can already show intensive experience in dealing with sustainable packaging materials.”
As with the acquisition of DL Packaging in January 2020, Hassia India will continue to operate under its existing brand name. The strengths of the company are to be further developed in the Rovema network in close cooperation with the long-standing managing director K Ravi. Strong competencies in the powder segment on both sides, together with complementary expertise, for instance, in the production of portion packs for liquids, can be optimally coordinated. The current employees at the production site in Pune will remain.
Rovema’s sustainable orientation is also decisive for the long-term cooperation. K Ravi said, “Hassia India has been a leader in value development in the segment of vertical form, fill and seal technology for years. Through innovation and also through Indianizing German technology. Our customers in India, South East Asia and Africa have set new standards with our support. Rovema is a strong brand with similar values and is a world leader in technology. Hassia India is excited about the acquisition and we are sure that we will be able to offer our customers new attractive offers and a plus in technology and added value.”