Redington, an integrated technology provider and orchestrator, has named Faridabad-based APL Machinery as its authorized sales partner for HP Indigo sheetfed digital printing solutions across North India. The partnership aims to accelerate adoption of HP Indigo technology within the general commercial printing and folding carton packaging segments by bringing digital printing expertise closer to customers throughout North India.
The commercial print and packaging industries are increasingly adopting hybrid manufacturing models that combine offset and digital technologies to meet changing customer requirements. HP Indigo enables printers and converters to address short-run production, variable data printing, versioning, personalization, and premium packaging applications while maintaining print quality, the company said.
Through the collaboration, APL Machinery will work with Redington Digital Printing Group to help customers evaluate digital printing opportunities, understand application potential, and develop scalable production strategies that complement existing operations.
“North India represents one of the most dynamic and rapidly evolving print markets in the country. By partnering with APL Machinery, we are expanding our ability to engage with printers and packaging converters, helping them leverage HP Indigo technology to enhance productivity, enter new markets, and unlock sustainable growth opportunities,” said Ramesh KS, vice president, digital printing, Redington.