Celebrating 150 years of groundbreaking advancements in digital printing, Konica Minolta’s PrintXpress buses concluded a victorious expedition as they returned to their starting point following the ‘PrintXpress – Innovations in Print’ on-road tour. The distinctive roadshow embarked on 21 March 2023, and after an impressive 5-month journey, it marked a resounding success, underscoring Konica Minolta’s unwavering dedication to reaching untapped potential clients throughout the heartlands of India. The campaign spanned across 150+ cities in India, specifically targeting Tier-2, 3, and 4 cities, and garnered impressive in-person participation from over 3,000 customers, covering an impressive distance of 48,000+ kilometers.
The PrintXpress journey commenced from Greater Noida, featuring four buses equipped with digital presses. These buses showcased two live machines, allowing visitors to experience firsthand the advantages and explore novel business prospects through the AccurioPrint C4065 and the High Chroma Engine AccurioPress C73hc. Additionally, a dedicated zone for finished print applications was set up, offering a hands-on encounter with MGI samples.
The campaign buses took distinct routes across the nation, showcasing the capabilities of the products in the realms of digital printing and print-on-demand. This initiative catered to both potential and existing clients, spanning towns like Gorakhpur, Samastipur, Tezpur, Ranipet-Gingee, Karwar, Kavali, and several others.
Katsuhisa Asari, managing director, Konica Minolta Business Solutions India, said, “The aim of this one-of-a-kind activity was to make the dreams of small print businesses come to fruition and bolster their position as upcoming entrepreneurs. Sustainable workflows in the printing, imaging, and document management domains, are constantly made accessible by Konica Minolta’s cutting-edge innovations, especially in undiscovered yet potent business locations. Merging the network of small print businesses with Konica Minolta’s dependable print solutions, the PrintXpress campaign enabled Konica Minolta to engage a fresh clientele, to whom we endeavor to consult, support, and assist throughout their print journey with Konica Minolta.”
Manish Gupta, head product lifecycle management and planning division, Konica Minolta India, said “The triumphant culmination of the PrintXpress journey is a testament to the collective dedication of the entire Konica Minolta team. The roadshow received an even more enthusiastic response than we had envisioned. The live demonstrations of digital printing captivated the visitors. The exchange of knowledge and the awareness generated have significantly elevated Konica Minolta’s vision of becoming catalysts for growth.
“The most significant trend, and fortunately so for all of us, is the robust growth of the Indian market. Notably, rural India is outpacing urban India in terms of this growth trajectory. The substantial consumption of paper in various forms remains consistent across the board. Moreover, the rise of digital short-run applications is evident. People in both rural areas and smaller towns are increasingly utilizing variable data to print a diverse array of applications. This presents a substantial opportunity.”
Mohit Kaval, senior manager, marketing, Konica Minolta, India, said, “Throughout the PrintXpress campaign, more than 3,000 customers had the opportunity to witness the extensive possibilities and diverse applications of digital printing and print-on-demand. They came to realize the economic viability facilitated by Konica Minolta’s production printers. The endeavor showcased Konica Minolta’s resolute commitment to engaging with customers through robust printing solutions. It underscores our determination to catalyze growth and stand firmly beside our customers on their transformative journey.”
Utpal Rana, DGM – PP DC, Konica Minolta, said, “The significant takeaway from this event was our ability to access a substantially larger customer base. While we have previously conducted roadshows in smaller cities, this marked the inaugural occasion where we ventured into the farthest corners of India. A noteworthy aspect of this initiative was that for the first time, we brought our technology directly to the customers’ doorsteps, eliminating the need for them to come to us. We took the initiative to meet the customers where they are.”