[dropcaps style=’2′]The 12th Pentawards jury is made up of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands:[/dropcaps]
- Brigitte Evrard – President of the Jury, Brussels – Belgium
- Sam O’Donahue – Owner and Creative Director of Established, New York, NY – USA
- Yoji Minakuchi – Head of Design Department of Suntory, Tokyo – Japan
- Mark Budden – Managing Director, Design Bridge Asia – Singapore
- Laurent Hainaut – Founder and President, forceMAJEURE, New York – USA
- Patrick De Grande – Founder and Creative “Farmer” at Quatre Mains – Belgium
- Clem Halpin – Creative Director at Turner Duckworth, London – United Kingdom
- Gérald Galdini– Co-Founder, Global Design Director, Partisan du Sens, Paris – France
- Roy White – Founder and Creative Partner, Subplot, Vancouver – Canada
- José Antonio Rojano Lopez – Head Design & Communication Manager at El Corte Inglés, Madrid – Spain
- Mark van Iterson – Director Global Heineken Design Global Commerce, Heineken International – Netherlands
- Carolina Alzate – CEO of Grupo ImasD – Colombia
Created in 2007, the Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. The Pentawards primary mission is to increase the stature of packaging design and those who create it.
Each year, packaging from around the world are judged by a truly international jury of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands. The jury selects the winners based on the creative quality and the marketing relevance of the works presented. Winners receive bronze, silver, gold, platinum and diamond Pentawards.
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The 12th Pentawards will be open for online registration from 5 February to 23 March 2018.
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There are five main award categories: Beverages, Food, Body, Luxury and Other Markets; these are then split into 55 different categories. This means that a bottle of wine is not evaluated next to a beer, washing powder next to gardening materials, or even a bottle of perfume next to make-up. The winners receive bronze, silver, gold and platinum Pentawards. The ‘Best of the Show’ receives the unique Diamond Pentaward.
Each year, trophies are awarded in a different city in Europe, Asia or the Americas, at an official ceremony which hosts hundreds of designers from around the world, and provides a unique opportunity to meet and exchange ideas.
By participating in the Pentawards, packaging designers, design students, brand-owners and packaging producers have the opportunity to compare their creations to those from around the world, and have the opportunity to win a prestigious award that allows them to show the world their creativity and expertise.