THE PACKMAN

Mother’s Recipe launches pickle variant with new packaging

Mother’s Recipe, India’s cherished homegrown ethnic food brand, is thrilled to announce the return of its iconic 1kg jar, now optimally designed to contain 900g of its beloved pickle variants. The company states that this reintroduction is a nod to both tradition and modernity, aimed at providing our loyal customers with a blend of familiarity and innovation.

The updated jar is accompanied by an enhanced recipe that has been fine-tuned in response to valuable consumer feedback, affirming Mother’s Recipe’s commitment to excellence and authenticity. The revised recipe and packaging are designed to meet contemporary tastes while continuing to deliver the rich, authentic flavors that our customers love.

The redesigned 1kg jar ensures ease of recognition and convenience, simplifying the shopping experience for our customers. This consistency across the product range aids in easy identification of our products, whether shopping online or in-store.

“Our decision to reintroduce the iconic jar and enhance our recipe stems from a deep understanding of our consumers’ desires and expectations. At Mother’s Recipe, we are passionately committed to preserving the authenticity of Indian flavors while also embracing innovation that meets the evolving tastes of our customers. With these changes, we aim to enrich your culinary experiences, ensuring that every meal feels both comforting and celebratory. We believe in growing with our consumers and it is their input that shapes our path forward,” shared Ms. Sanjana Desai, Executive Director of Mother’s Recipe.

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