Michelman will introduce Dscoop Edge attendees to its newest primer under development in the DigiPrime Vision series, DigiPrime Vision 9200. Designed for the inline priming units of HP Indigo Digital Presses, this new primer will offer a combination of versatility, compatibility, and performance, allowing print service providers to maximize up-time, increase overall equipment effectiveness (OEE), and run a wider range of jobs with a single primer than ever before possible.
According to the company, expanded trials are underway at customer sites in Europe and the Americas, with broad availability expected later this year.
The primer will feature improved water and chemical resistance, which is critical for the production and end use of both shrink sleeves and high-performance labels used in beverage, cosmetics, and pharmaceutical applications, where exposure to moisture and chemicals makes durability essential.
Operators using DigiPrime Vision 9200 will be able to move between label and shrink sleeve jobs without changing primers. DigiPrime Vision 9200 is water-based, PFAS-free, and suitable for applications requiring food contact compliance.
“We’re pleased to see Michelman continuing to build on our 20-year partnership,” said Regina Guslitzer-Okner, head of supplies, applications, and compliance at HP Indigo. “This new primer will allow our customers to approach new opportunities with confidence while improving overall productivity and ease of use.”
Michelman’s technical and business development experts will be available at Dscoop Edge for consultations, including Andy Rae, a print industry veteran who joined Michelman last year as strategic account manager and is now taking on an expanded role leading a newly-formed business unit for digital printing.
“The market for shrink sleeves printed with LEP is expected to grow by 19.5% each year through 2029, as brands continue to embrace the versatility of digital. We’re excited to help press owners expand into shrink sleeve applications with an innovative solution that simplifies press setup, improves water and chemical resistance, and continues to deliver the outstanding print quality and ink adhesion associated with the DigiPrime brand,” said Andy Rae, strategic account manager.
Michelman will also showcase its broader portfolio of water-based coatings at Dscoop Edge. Dscoop Edge Rockies takes place on 8-11 March 2026 in Denver, Colorado. Attendees interested in learning more about Michelman’s HP Indigo solutions can visit the team in booth 708, or on the web at michelman.com.